IN PROGRESS
IN PROGRESS
IN PROGRESS

NASCAR

After Effects, C4D

About The Project

Designed and animated broadcast interstitials, playoff items, replay wipes, bumps, and transitions. Developed concepts, storyboards, and motion graphics aligned with brand identity, incorporating dynamic typography and a blend of 3D graphics and 2D for seamless integration into live broadcasts.

Track Interstitial:

Word Interstitial:

Lap Interstitial:

Replay Wipe 1:

Replay Wipe 2:

Replay Wipe Concept 1:

Replay Wipe Concept 2:

Race Winner:

Stage Winner:

Concepts:

Achievements

  • Delivered a series of high-quality graphics on tight broadcast deadlines without compromising visual quality.

  • Increased viewer retention during breaks by incorporating engaging motion design and brand-consistent visuals.

  • Streamlined the production process by creating reusable templates for typography, transitions, and brand elements.

  • Collaborated with producers and technical teams to ensure seamless integration with live broadcast workflows.

  • Enhanced brand presence on-air through consistent visual language and dynamic pacing.

More Projects

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A comprehensive suite of on-air graphics built for NASCAR on NBC

IN PROGRESS

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A comprehensive suite of on-air graphics built for NASCAR on NBC

Larry O'Brien

NBA Finals

Intuitive and forward-thinking design

Larry O'Brien

NBA Finals

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ClearView

4 Nations Face Off Final

Simplifying workflows through design

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College Football Takeover

Optimizing systems through visual strategy

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Optimizing systems through visual strategy

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Optimizing systems through visual strategy

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Monday Night Football

Reducing friction with intentional visuals

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Reducing friction with intentional visuals

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Third Period Open

New York Rangers Third Period Open

Driving audience engagement through bold visuals

Third Period Open

New York Rangers Third Period Open

Driving audience engagement through bold visuals

Third Period Open

New York Rangers Third Period Open

Driving audience engagement through bold visuals

NYK Playoff Intros

New York Knicks Playoff Introductions

Spotlighting players with a different approach

NYK Playoff Intros

New York Knicks Playoff Introductions

Spotlighting players with a different approach

NYK Playoff Intros

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Spotlighting players with a different approach

Third Period Open

St John's at MSG

Igniting excitement with dynamic, high-impact visuals

Third Period Open

St John's at MSG

Igniting excitement with dynamic, high-impact visuals

Third Period Open

St John's at MSG

Igniting excitement with dynamic, high-impact visuals

Let's work!

dferrisart@gmail.com

What services do you provide?

Whether you need broadcast packages, in-venue graphics, media day content, or social visuals—we’ve got you covered. We also provide creative direction, concert visuals, and much more.

How do you handle deadlines?

From kickoff to delivery, I focus on clarity, collaboration, and results—using proven techniques and client feedback to meet timelines and exceed expectations.

How do you match our creative vision?

From first draft to final delivery, we maintain open communication, walk you through every version, and shape the work based on your feedback.

What does your creative process look like?

My process is built around collaboration and transparency. I start by understanding your goals, audience, and creative direction. From there, I break the project into clear phases—concept, design, refinement, and delivery. At every key milestone, you’ll receive progress updates, walkthroughs, and the opportunity to give feedback. Your voice is essential in shaping the final product, and I make sure you're supported and informed throughout.

Can you adapt your design approach?

Absolutely. Whether you have a well-defined brand guide or just a few creative references, I tailor the design approach to align with your visual identity, tone, and marketing objectives. I’m experienced in working with both strict brand standards and evolving creative directions—ensuring that everything I deliver feels cohesive, intentional, and on-brand.

What kind of deliverables and support?

You’ll receive all final assets in the agreed-upon formats—optimized for broadcast, web, social, or print depending on the project. I also include source files if needed and offer guidance on how to use or hand off the materials. If any tweaks, formatting changes, or additional sizes are needed after delivery, I’m happy to assist. Long-term support and versioning are also available if you need help updating the work down the line.

What services do you provide?

Whether you need broadcast packages, in-venue graphics, media day content, or social visuals—we’ve got you covered. We also provide creative direction, concert visuals, and much more.

How do you handle deadlines?

From kickoff to delivery, I focus on clarity, collaboration, and results—using proven techniques and client feedback to meet timelines and exceed expectations.

How do you match our creative vision?

From first draft to final delivery, we maintain open communication, walk you through every version, and shape the work based on your feedback.

What does your creative process look like?

My process is built around collaboration and transparency. I start by understanding your goals, audience, and creative direction. From there, I break the project into clear phases—concept, design, refinement, and delivery. At every key milestone, you’ll receive progress updates, walkthroughs, and the opportunity to give feedback. Your voice is essential in shaping the final product, and I make sure you're supported and informed throughout.

Can you adapt your design approach?

Absolutely. Whether you have a well-defined brand guide or just a few creative references, I tailor the design approach to align with your visual identity, tone, and marketing objectives. I’m experienced in working with both strict brand standards and evolving creative directions—ensuring that everything I deliver feels cohesive, intentional, and on-brand.

What kind of deliverables and support?

You’ll receive all final assets in the agreed-upon formats—optimized for broadcast, web, social, or print depending on the project. I also include source files if needed and offer guidance on how to use or hand off the materials. If any tweaks, formatting changes, or additional sizes are needed after delivery, I’m happy to assist. Long-term support and versioning are also available if you need help updating the work down the line.

What services do you provide?

Whether you need broadcast packages, in-venue graphics, media day content, or social visuals—we’ve got you covered. We also provide creative direction, concert visuals, and much more.

How do you handle deadlines?

From kickoff to delivery, I focus on clarity, collaboration, and results—using proven techniques and client feedback to meet timelines and exceed expectations.

How do you match our creative vision?

From first draft to final delivery, we maintain open communication, walk you through every version, and shape the work based on your feedback.

What does your creative process look like?

My process is built around collaboration and transparency. I start by understanding your goals, audience, and creative direction. From there, I break the project into clear phases—concept, design, refinement, and delivery. At every key milestone, you’ll receive progress updates, walkthroughs, and the opportunity to give feedback. Your voice is essential in shaping the final product, and I make sure you're supported and informed throughout.

Can you adapt your design approach?

Absolutely. Whether you have a well-defined brand guide or just a few creative references, I tailor the design approach to align with your visual identity, tone, and marketing objectives. I’m experienced in working with both strict brand standards and evolving creative directions—ensuring that everything I deliver feels cohesive, intentional, and on-brand.

What kind of deliverables and support?

You’ll receive all final assets in the agreed-upon formats—optimized for broadcast, web, social, or print depending on the project. I also include source files if needed and offer guidance on how to use or hand off the materials. If any tweaks, formatting changes, or additional sizes are needed after delivery, I’m happy to assist. Long-term support and versioning are also available if you need help updating the work down the line.

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